OK, this seems a bit random, but a debate has been raging this morning after an advertising agency posted a couple of tweets, the first which boasted about making less loss than another, and the second which took a pop at a rival agency for going bust in one of the countries they operate in and thus bringing into question their 'global' claim.
Now, the debate is this - to the outsider who doesn't know the agency in question it seems like a blatant dig at one of their competitors. The flip side of the coin is that to those who know this particular agency, their comments should always be seen to be a bit tongue in cheek as they are 'a quirky bunch'.
My take on it? It may attract attention but I am not sure the attention is purely positive. Potential clients reading such tweets might judge it as being in poor taste and unnecessary, particularly the heralding of a business going bust and jobs being lost, wherever they might be.
What's your take? Keep quiet on such matters and be judged by your results or post seemingly damning stuff then hide behind your company's whacky persona?
I'm a judged by results man myself. I made a profit last year. That must make me better than the lot of them!
PS- Showing my age, but it reminds me of the Saatchi's and JWT I think it was, spat years ago. One slagged off the other in Campaign one week, so the very next the other took out a full page ad saying something along the lines of "being slagged off by them is like being savaged by a dead sheep". It created quite a stir at the time. I could have crushed several grapes I can tell you!